This 'N That

This_N_That

 

 

 

Ann Haver-Allen is Publisher and Editor of Earth Odyssey. She can be reached by e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it



Sunday, 18 April 2010 10:31    E-mail
With mixed emotions, I bid farewell to Earth Odyssey, with this, my final issue.

Over the course of publishing Earth Odyssey, almost all of the reader comments have been positive. During this process, I have learned three valuable lessons.

1. Loyal, dedicated readers do not translate into advertisers, who are needed to pay the bills.

2. More people than I ever realized expect everything from a publication for nothing. For some reason, if you have a printed product, many people feel entitled to space in your publication without any monetary contribution on their part.

Read more...
 
Monday, 01 March 2010 00:00    E-mail
Important notice Earth Odyssey fans must read

Download this article pdf: This_N_That_Editorial_EO-0310.pdf

More changes are afoot for Earth Odyssey. Beginning in April, Earth Odyssey will publish weekly editions at www.EarthOdysseyOnline.com. An e-mail spotlighting the contents of each issue will be sent to our subscribers.

If you are not already a subscriber and want to receive weekly Earth Odyssey notifications, join our mailing list by going to www.  EarthOdysseyOnline.com and entering your e-mail address in the green box.

Look for the current edition of Earth Odyssey to arrive in your e-mail box every Monday.

Earth Odyssey will continue to focus on the topics of sustainability, spiritual wellbeing, alternative energy and nature and the environment.  Two factors lead to our decision to publish online and to publish more frequently.

Economy

The economy is the first—and biggest—factor.  Printing costs are astronomical, especially when publishing in an environmentally friendly way.

We thought we had found the solution to that dilemia with Signature Offset, but, as it turns out, they were unable to honor their printing quote.

That news forced us to rethink our business model.  The truth is, we have readers who have encouraged us to move to an electronic model, which is not only more affordable, but also is tree free.

Because I am a life-long producer and consumer of print, giving it up was difficult. I reached this decision after serious debate and consideration of all possible alternatives. Results from a recent survey played into that decision when we learned that 63 percent of Earth Odyssey readers prefer receiving the publication electronically. We will be monitoring those statistics in the coming months and anticipate a growing online audience.

Content

Content is the second reason we have decided to produce Earth Odyssey electronically.  Each issue will still be designed and packaged as if it were a print publication so that readers can view it as such, using the magazine viewing option on our homepage.

Readers will actually have three options for viewing Earth Odyssey online: using the magazine page-turning software, reading html or downloading a PDF.

We will no longer be limited by page count. We can print as many—or as few—pages as are warranted.  Lately, after completion of each Earth Odyssey issue, I have had many excellent stories, which did not fit because of page constraints.

Electronic production of Earth Odyssey weekly will enable us to provide more information, more frequently to more readers.

We will continue to uphold the same high standards for our content. The only change will be that we can provide more information than ever before—and on a more frequent basis. It’s a win-win situation.

March issue

To ease the transition between print and electonic formats, the March issue is a hybid production—a 24-page printed issue, with a supplemental 28-page issue posted online at www.  EarthOdysseyOnline.com.

The online edition includes all the columnists that you have come to know and love and the puzzle pages.  Be sure to read both editions to get it all.

Drop an e-mail and let me know what you think about the latest changes at Earth Odyssey: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 


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